The sexualising orientation of the pop music culture projects the view of women as physical and mental weaklings, who are submissive and subservient to male sexual domination and exploitation. By promoting the notion of unrestrained expression of sexuality and other vanities such as materialism, indolence, short-cut to success, etc. It is also reworking and redefining the values and orientation of our youth in ways that are deleterious to society’s moral wellness.

It similarly promotes a particular idea and ideal of female physical beauty (being sexy). This ‘sexy craze’ works to make the females redefine their sexual self-image (of whom they are and whom they should be) and encourages the choice of skimpy, tight-fitting, body-revealing sexy clothes/clothing by our young girls, which further entrenches their sexualisation.

The damaging consequences of the values promoted by the pop music culture on the youth, particularly the females, can manifest in unimaginable ways. A woman who has been led to accept her sexual objectification is just as easily amenable to sexual promiscuity and prostitution, among other sexually abnormal behaviours. Youth with such values towards their sexuality are also susceptible to other social problems such as teenage pregnancies, single parenthood, high incidence of female school dropouts, female marginalisation and disempowerment, sexual harassment, and sexploitation, among others.

One key lesson derivable from the corrosive effect of pop music culture on society’s moral health is the need to be awake to the implication of having our mainstream values and norms determined by groups or individuals – within or outside our society – who are not necessarily keen on the corporate responsibility of ensuring the cultural sustenance of society and the moral well-being of its members.

As a society, we need to reconceptualise ourselves as a socio-political and cultural entity with a view to determining our fate culturally – by creatively and selectively controlling our own cultural reproduction in a way that guarantees our collective survival and moral well-being. Instead of eroding the very essence of Africanism as the world moves to an incomprehensible digital age.

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